Variation of Music Videos

The style of music videos are catergories into differnt types of section these include the following:

- Performance based which consits of the artist's/artist performing the song, often in a enviroment where the perfomance is emphasised such as on stage, in a studio.

- Narrative based includes a story, related to the lyrics of the song

- Concept based consists of a mixture of both a narrative and a performance of the song; often displays cameos of other artists or other props as a form of convergence (e.g. iPods, clips from films, cars etc.) ??? is that correct???

Every genre consits of a set of codes and convetions that regulate according to the genre which are regarded as the following:

Rap & Hip-Hop videos - largely consist of attractive women, fast cars, jewellery and expensive clothing which all convey messages of large spending habbits and living life in the fast lane. These videos are commonly concept based following the stucture of a mix of performance and narrative based features throughout the verses and a performance during the chorus.

Pop videos - largely strictly performance based with all band members wearing similar clothing and performing synchronised dance routines together. Groups that are one sex orientated such as JLS and N*Sync abide by these conventions and often have some form of interlude at the beggining of the video of screaming female fans whilst entering a concert in a red carpet event style conveying popularity.

R&B videos - usually concept based; largely narrative with little performance during the chorus. mise-en-scene largely glamourous, elegant clothing in addition to little apearances of jewellery which conveys messages of middle class living as the songs often touch subjects of love; crossing over to convetions of Pop music videos. Also contains common motifs of such as voyeurism, men dancing around women if its a song from a female prospective or a one on one relationship between a man and his partner from a male prosepctive

Indie videos - normally live on stage and are performance based.

Heavy Metal videos - allways performace based and includes the artist/s surrounded by mosh pits, dark clothing and screaming rockers.