50 Cent I get Money Video Analysis

50 cent video “I get money” uses a variety of generic codes and conventions to appeal to its target audience, such as the slow tempo American rap beat to relate with its audience. Also to relate to the rap “gangster” lifestyle due to uses of mise en scene such as the lavish, luxurious cars, gold and diamond chains and street “hoodish” clothing.

Furthermore, more generic codes and conventions of rap videos are the use of women models in the video which are stereotypical l of the gangster rap lifestyle, yet it also appeals to the audience as a sense of eyes candy, also uses of street dancers are also conventional of these rap style video. Also the women in the video are dressed in bikinis and less clothing compared to the male characters showing the difference in status and that the men are more superior then the women. Also there is constant bold text in the video similar to a concert style money flashing “I GET MONEY” constantly throughout the video showing 50 cents extravagance. Also the same use text font is used stating “I’M #1” displaying and suggesting that 50 cent is the best and number 1 rap artist and the number1 in the charts. Which is conventional of rap male videos which is all about being the best and the alpha male in the rap game.



50 cent I get money is a performance based video. It uses good techniques of both shot sizes and camera angles such as the low angle shot of 50 cent to show his superiority in the video and the rap game. Also uses of mid long shot show the vast numbers of his crew which relates to street target audience. To further enforce this “hood rich” life style mise en scene us used such as the huge stacks of money to show 50 cents wealth. Furthermore to add to the wealth aspect there is an abundance of green used in the video which is the colour of the American dollar which increase the theme of wealth and money frequently channelled throughout the video also the green is bold and stands out which ties into 50cents talent and attitude in the way he stands out from the rest of the rap artist and is better then them.

In addition another important shot is 50 cent blowing out a birthday cake of money which shows his wealth and that it is so easy for him and he has so much money to waste further more cake is a slang term for money which again appeals to the street audience. This wealth is enforced by the dialogue used in the lyrics of the song saying “im stanking rich” this showing he’s extreme wealth.