Wednesday 11 November 2009

Feminist Critique Of Snoop Dogg Sensual Seduction



Snoop doggs video sexual seducation is a performaced based video, the narrative is about a male character whp os sexually active and has extreme sexually fettishishes and is talking about affair with women in his video

In the video women are represeted as sexual character due to there skimpy outfits also they can be seen as domianant in certain video seens due to the large capes and leather costumes on the women which can be seen as a dominatrix type outfit which enforces there women superority over the males. However this costumes can make the women appear as inferior compared to the males because the can be seen as prostitues due to the male characters in clothing and the women in less clothing.

Men are represented as superiory over women this is evident in a mid long shot of snoop and three other females in laungrie and the female underneath his legs laid on the floor wearing a police hat, this reinforces the male superiority of snoop dogg also the police hat enforces the fettish sexual lifestyle. There is also use of intertextuality due to snoop dogg appearing to look like huggy bear from starksy and hutch who he also played in the film starsky and hutch which ties into the male superiory due to male character seen as pimps over the women which show the male power over the women. Also the video also has intertextuality due to the video set as the same as Robert Palmers “addicted to love"video style .

Gender sterotypes are both confirmed due to a varity of elements, the male sterotype is confirmed due to mise en scene as that snoop dogg is a black male who is unfaithfull and sleeps with a varierty of women and appears to be sexually driven. Another sterotype that is confirmed is that snoop appears to satisfy women this is clear due to close up to show the video girls facial expression when talking about his sex life, furthermore another scene in the video were snoop in in a bed with a girl and they are floating in space which shows he can take women to a different planet sexually. Also images in the video such as the diamond spininning in the back round shows snoop wealth and also he can be seen as a “girls best friend” as he is being compared to a diamond which links into this sexual theme constanlty being streamed to the audience.Women sterotypes are also confirmed as they are seen as a piece of eye candy in the video and are seen as lower ranking compared to the male characters who are seen as dominant, another sterotype confirmed is that women are seen as they are only seen as sex objects only and are multi purposed and men just use them for sex.

The target audience for this video who is male and female audience over the age of 18 and over due to the sexual conination and sexual innudenos which people from the age group can relate to, also this age group targert audience is for people who can realte to the intertextuality from the films starsky and hutch and Robert Palmers “addicted to love"video style

Despite the text looking like it was set in the 80s style video it is still conventional genres this is evident by the varity of women to be seen as eye candy the it conventional of the hip hop genre. Also another convention of hip hop genre is the use mise en scene due to props such as jewlerry used by snoop dogg to show his lavish wealthy lifestyle which is also conventional of the hip hop genre. However there are some unconventional mise en scene such as the costume that snoop dogg wheres which isnt conventiontal of the hip hop genre videos; however the clothes he is wearing does cannote wealth due to it is silk and the large 80s style sunglass cannote snoops wealth.

I belive this text is successful as it still has the fundamental element that are need to make a hip hop video convention such as a varirty of women, clothing to connote wealth and props such as chain which all these things stated the video has.

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