Rap Music Video Conventions

The genre of our chosen track is rap and we will use codes such as props such as, jewellery and costumes to make the artist looking conventional of the rap genre of music video, also the use of the convention slow tempo rap instrumental further reinforces this rap genre.

I will use urban setting to show the characters background which links into his urban “street” lifestyle selling drugs and making illegal ways to make money.

I will use costumes to show his "thuggish life" style such as hoodies, bandannas to show his street lifestyle which links into street gang culture which are all conventional of rap genres. Also the black clothing suggest a dark side to the male character which reinforces his bad illeagal life style.

Furthermore the props such as jewellery will also show his wealth form doing illegal methods to make money and his superiority over the other people with less money and the artist is seen as an inspiration to younger urban resisdance.